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PeopleSmart

A people searchsite that exposes your name, address, phone, and relatives. Here's what they collect, how to opt out, and why it matters if you're on the job.

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What PeopleSmart collects

  • Full name
  • Current and prior addresses
  • Phone numbers
  • Approximate age
  • Relatives and household members
  • Property and vehicle records

How to opt out yourself

Direct opt-out: https://www.peoplesmart.com/optout-go

  1. PeopleSmart has published its opt-out under more than one web address, and we could not confirm the current one. Confirm the live opt-out URL on the PeopleSmart site before you rely on the link above.
  2. Open the PeopleSmart opt-out page in a private browser window.
  3. Search your name and state to find your record.
  4. Select your listing and start the opt-out.
  5. Enter an email address and solve the CAPTCHA to send the verification email.
  6. Open the email and click the verification link. The opt-out only completes after you click it.
  7. Repeat for any other listings that show your name.

What PeopleSmart knows about you

PeopleSmart is part of the BeenVerified network, owned by The Lifetime Value Co. It re-hosts the same underlying data that runs through the rest of that network: public records, property and vehicle records, voter rolls, and feeds bought from commercial brokers. A listing can show your name, current and prior addresses, phone numbers, approximate age, and relatives.

PeopleSmart now also markets itself as a business-contact and lead-lookup tool. That does not shrink the personal-record side. The same profile that a salesperson uses to find a work contact can show a home address and a list of relatives.

Why it matters if you're on the job

Recycled data does not make the exposure smaller. Each site in the network has its own search results and its own place in Google. PeopleSmart can be the first hit someone sees when they type your name, even when a bigger site holds the same record.

The opt-out queues are separate. Removing yourself from BeenVerified does not clear PeopleSmart in any reliable way. Anyone working down a list of broker sites finds this one too. The listing still ties your home address to a relatives list that points at your spouse and parents.

How to opt out

PeopleSmart wants you to find your own record, start the opt-out, enter an email, solve a CAPTCHA, and click a verification link. The verification click is the step most people miss. Without it, nothing happens. The steps are above.

PeopleSmart has published its opt-out under more than one web address, and we could not confirm the current one at the time of writing. Confirm the live opt-out URL on the PeopleSmart site before you rely on it.

How long until you're back

Plan on reappearing. The network rebuilds profiles from fresh public-records feeds, so a listing you remove can return. Anything that changes your records can bring it back sooner: a move, a new phone number, or a property transaction.

What we do that's faster

We file the opt-out, handle the email verification, and keep checking PeopleSmart so a re-list gets caught. When a listing comes back, we file again. We run the same process across the other sites in the BeenVerified network and the other brokers we cover.

Who owns it

The Lifetime Value Co. (LTVCo)acquired 2014

PeopleSmart was acquired by BeenVerified in 2014. BeenVerified later rebranded its parent as The Lifetime Value Co. (LTVCo), founded in 2007 by Josh Levy and Ross Cohen in New York. LTVCo's brands include BeenVerified, PeopleLooker, NeighborWho, NumberGuru, Ownerly, and PeopleSmart.

Lawsuits

  • Atlas Data Privacy Corp. v. The Lifetime Value Co. LLC
    NJ Superior Court, Mercer County · 2024 · active

    Daniel's Law suit against PeopleSmart's parent, LTVCo, docket MER-L-000272-24. BeenVerified is the named brand, and the case reaches the broader LTVCo portfolio that includes PeopleSmart.

Where the data comes from

  • Court records
  • Property records
  • Voter rolls
  • Commercial data aggregators

Named in incidents

Doing this for one broker is straightforward. Doing it for 200, on a continuous basis, is what we do.

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