FRONTLINEPRIVACY

Reonomy

A propertysite that exposes your name, address, phone, and relatives. Here's what they collect, how to opt out, and why it matters if you're on the job.

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What Reonomy collects

  • Property ownership including LLC and entity ownership
  • Transaction history
  • Mortgage data
  • Building characteristics and square footage
  • Contact information for property owners

How to opt out yourself

Direct opt-out: https://www.reonomy.com/legal/privacy-policy/

  1. Open https://www.reonomy.com/legal/privacy-policy/ in a private window.
  2. Scroll to the 'Location based rights' section and click the linked data subject request form.
  3. Submit the form with full name, property address, and a working email. Cite CCPA or your state's equivalent if you have one.
  4. Alternative path: email privacy@altusgroup.com directly. Altus Group is the parent company and handles the request the same way.
  5. Allow up to 45 days under CCPA. Reonomy typically responds inside 2 to 3 weeks.
  6. Watch for an email asking to verify identity. Reply with the documentation requested or the request closes.
  7. Re-check the property record monthly after removal.

What Reonomy knows about you

Reonomy is a commercial real estate intelligence platform. Altus Group owns it; Toronto HQ, New York ops. Audience is investors, brokers, and lenders.

Data set: property ownership including LLC and entity ownership, transaction history, mortgage records, building characteristics, and contact info for owners. Residential coverage is thinner than PropertyShark, but the LLC-piercing is what makes Reonomy worth a separate opt-out. Source is county records, commercial feeds, and corporate registration data.

Why it matters if you're on the job

Most first responders never end up in Reonomy. The ones who do are usually the ones who tried hardest to stay out of it.

Some sworn officers, federal agents, and judges title their home through an LLC to keep their name off the public deed. The deed shows the LLC. The standard property brokers — PropertyShark, NeighborWho, BlockShopper — show the LLC.

Reonomy is one of the few that joins LLC ownership back to the human owner. The contact-info layer pulls in the registered agent, manager, and principal — if any of those are you, the address links back to your name. The privacy strategy that worked everywhere else stops working here.

For officers who never used an LLC, Reonomy is lower priority. For officers who did and assumed the deed game was the whole game, Reonomy is the gap.

How to opt out

Reonomy honors data subject requests under CCPA. The form is buried in the privacy policy footer — open the privacy page, find "Location based rights," click the linked form. Submit name, address, and email. If you titled through an LLC, include the entity name — they need it to find the linked record. Cite CCPA right to delete.

The faster path is direct email to privacy@altusgroup.com. Altus is the parent and processes requests for Reonomy and sister products at the same time.

CCPA gives them 45 days. Reonomy usually answers in 2 to 3 weeks. They may ask for ID verification — answer that email or the request closes.

Steps are in the optOutSteps field above.

How long until you're back

Twelve months is the working assumption. The feed re-pulls from corporate registration databases and county records. A new LLC filing, a manager change, or a property transfer can rebuild the link.

For officers using an LLC strategy, the durable fix has two tracks. One is the broker opt-out, which clears what's listed today. Two is the underlying corporate filing — a registered agent service or a manager LLC instead of your name on the entity record. The county redaction laws (Daniel's Law in NJ, Texas Government Code 25.025, Florida 119.071) help on the deed side but don't reach corporate registration. That's a separate hardening exercise.

What we do that's faster

We file the Reonomy opt-out through Altus Group privacy intake, follow up at the 21-day mark, and re-check every two weeks. For officers using LLC titling, we flag the gaps and recommend a registered-agent restructure when the entity record is exposing you. Same drill across 200+ broker sites in parallel.

Doing this for one broker is straightforward. Doing it for 200, on a continuous basis, is what we do.

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