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MyLife

A people searchsite that exposes your name, address, phone, and relatives. Here's what they collect, how to opt out, and why it matters if you're on the job.

Visit MyLife

What MyLife collects

  • Full name and aliases
  • Current and prior addresses
  • Phone numbers
  • Approximate age and date of birth
  • Relatives and household members
  • Email addresses
  • A 'Reputation Score' fabricated from public records
  • Hints of court records, bankruptcies, lawsuits

How to opt out yourself

Direct opt-out: https://www.mylife.com/ccpa/index.pubview

  1. Open https://www.mylife.com/ccpa/index.pubview in a private window.
  2. Search your name on the main MyLife site to confirm a profile exists. Note the URL.
  3. On the CCPA opt-out page, fill in your name, current address, email, and date of birth.
  4. Choose 'Right to Delete' as the request type.
  5. Submit the form. You may be asked to verify your identity.
  6. Verify by email or by phone if MyLife requests it.
  7. Allow 7-10 business days. MyLife is one of the slower brokers to process.

What MyLife knows about you

MyLife runs the same kind of aggregation as the other people-search sites — name, address, phone, relatives — and packages it differently. Their hook is the "Reputation Score," a number they assign to your name that hints at criminal history, lawsuits, or bankruptcies, then asks you to pay to "manage" it. The score is mostly fabricated from thin public-record signals.

The free preview is designed to alarm. The paid report tries to upsell deeper background. The data underneath comes from public records, court aggregators, and commercial broker feeds — same sources as everyone else, marketed differently.

Why it matters if you're on the job

MyLife shows up in the top three Google results for many people's names. The Reputation Score gimmick means the page presenting your home address also presents fake-looking warning flags about you to anyone who searches.

For a sworn officer, that's two problems in one. Your address is searchable, and a stranger reading the page sees a manufactured suggestion that you have something to hide. The page format reads as authoritative even when nothing on it is.

The MyLife preview also displays "we have arrest records" and "we have lawsuits" teasers regardless of whether they actually do. A neighbor running your name walks away thinking you're someone with skeletons. That's not data exposure exactly — it's reputation manipulation that lives at your name.

How to opt out

The MyLife opt-out is functional but slow. The CCPA path works for everyone, not just California residents — they don't enforce a state check. Choose 'Right to Delete' rather than 'Right to Know' or 'Opt Out of Sale.'

Expect MyLife to send several subscription-pitch emails after deletion. They're not a sign the request failed; they're upsell spam from their marketing pipeline. Block the sender if it bothers you.

Steps are in the optOutSteps field above.

How long until you're back

Six months. MyLife re-builds from public records and broker feeds, and the Reputation Score template re-populates fast. New court entries, even a routine traffic court appearance, can rebuild the listing inside 60-90 days.

What we do that's faster

We file the CCPA delete request, click the verification email or take the verification call if MyLife requires it, and re-check every two weeks. When you re-list, we file again. Same drill across 200+ broker sites in parallel. If you can't run the CCPA delete every six months yourself, continuous Reputation Score takedown for sworn officers handles it for you.

Who owns it

MyLife.com, Inc.

Independent. CEO is Jeffrey Tinsley, who founded the company in 2002 as Reunion.com (a social networking site) and pivoted it to background reports and 'reputation management.' Headquartered in Los Angeles, CA.

Lawsuits

FTC actions

  • FTC + DOJ joint settlement$33.9M total ($21M MyLife consumer redress + $5M Tinsley personally + $28.9M suspended)
    2021

    Deceptive negative-option marketing, misleading teaser background reports, and unauthorized subscription enrollment. Order permanently banned MyLife from negative-option marketing and required clear cancellation mechanisms. Tinsley named personally.

Where the data comes from

  • Public records
  • User-contributed dataHoldover from Reunion.com's social-network days; users sometimes upload data that ends up in profiles.
  • Social media
  • Court records

Named in incidents

ToS history

  • 2021

    Per the FTC/DOJ order: banned from deceptive negative-option marketing; required to provide simple cancellation mechanisms; required disclosure on report content.

    Source

Doing this for one broker is straightforward. Doing it for 200, on a continuous basis, is what we do.

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